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The Bellwethers

Oct 15, 2020



“People do not buy goods and services. They buy relations, stories and magic” –Seth Godin.

“Consumers want to hear from people that they idolise and respect. They trust these recommendations more than advertising from brands” –Jeff Bullas.

There are various types of marketing strategies in the business industry and what can you think of from the two quotes above?

Yes! It’s influencer marketing.

Over the years, influencer marketing has strikingly ramped up because it is as good as or better than any other marketing strategies. Numerous brands that aced influencer marketing have gained credibility, boosted sales and generated incredible ROI as it reaches and interacts more directly and closely with their target audience.

So how does it all work?

Are Influencers still relevant?

Or are we getting sick of unauthentic posts from celebrities endorsing a product they don’t use?

Read more at: https://orchanpr.blogspot.com/2020/10/the-bellwethers.html

#OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessasUnusual #BusinessEvolved #influencer #influencermarketing

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