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COVID-19 Comms: How Brands Adapt Communications Practices?

May 1, 2020

The outbreak of the Coronavirus (COVID-19) has impacted the way brands communicate and engage with consumers. Over the past few months, marketing campaigns have been put on hold as brands go into crisis communications mode.

During the early stages of the crisis, companies mainly communicated about corporate social responsibility efforts, fee waivers for relevant services and products, and remote working arrangements. As tighter movement restrictions kick in, topics such as the growth in e-commerce business and social support initiatives emerged and were reported by the media.

With shifting public interests and priorities, communications strategies must also evolve. PR Newswire gets the insights from some communications experts in Malaysia: Angela Ho, Owner of Circuit Communications; Peter De Kretser, Chief Executive Officer of Go Communications; Ann Chong, Managing Director of Lewis Global Communications and Farrell Tan, Founding Partner at Orchan Consulting Asia.

Read it at:

#OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved #EvolveAndPivot #TheNewNormal #SurvivingCovid #Perspectives2020 #LifeAfterCovid #BrandCommunications

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