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Jan 17, 2019

Brand leaders watch with schadenfreude as their peers stumble when dealing with social media. In the past twenty months alone, many local and international brands have all made costly errors managing social media.

Your employees may have been engaged in social media as individuals for longer than you an organisation, and some of them may have established reputations and strong bases of fans or followers. They may be inclined to spread word about the great things your brand is doing.

If they do so without acknowledging their connection to the company, they are violating consumer trust. Beyond that, there’s a real risk of employees inadvertently disclosing material information about your public company, risking a myriad of legal implications.

The problem goes well beyond bad PR: the question for marketing leaders is how to develop a process to steer any organisation (big or small) around the perils of interacting with consumers on social platforms.

No idea? Well, call us at: +603-2276 2500 or email us at: louis@orchan.asia, and we'll catch up over coffee (or tea) and discuss how we can be of assistance.

#OrchanPR #OrchestratingChange #ChangeNow

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