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Aug 14, 2020

This is probably what goes inside of his head when he gets asked a question (that's because he's "special"), but for most of us in the communications industry, we've always eschewed the importance of media training and having a crisis communications plan in place.

Media is an interactive hybrid; a blend of TV, radio, Internet and social. But, in spite of the shifting media landscape, the evolution of new media, the digital age and the 24/7 news cycle, the fundamentals of media relations and the skills required for successful interviews remain the same.

Clients need to recognise that the rules of media training don’t just apply to traditional media. They’re just as valid in the new social space. Remember we now live in a world where your tweet can be used as your quote of the day.

The rules of damage control were established decades ago. What’s changed is the speed at which news travels. In a 24/7 news cycle dominated by social media, a crisis can mushroom out of control at lightning speed.

It’s hard to think on your feet when your pants are on fire. A crisis communications plan is your blueprint for successfully navigating and surviving a crisis.

Need help? Drop us a line at: or give us a call at: +603-2110 9407. We promise to make you as "unspecial" as we possibly can.

#OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved #MediaTraining #CrisisCommunications #CrisisPlanning

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