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Feb 13, 2020

As the World Health Organization just declared the Wuhan virus a Public Health Emergency of International Concern (PHEIC), the high-profile speculation and coverage of the virus’ evolution bring back memories of past major global health issues like the SARS outbreak in 2003 and H1N1 influenza pandemic of 2009. The parallels drawn between the Wuhan coronavirus and SARS prompted us to reflect on some significant changes since these past threats in how our society consumes and expects information.

In the healthcare space, confusing language, jargon, and acronyms reign supreme. Even the names of viruses can be difficult to socialise with the general public—no, the coronavirus doesn’t have anything to do with the beer—and the public isn’t always able to associate a specific illness with its common symptoms.

To overcome this, organisations and individuals must work together to ensure everybody is using consistent terminology and talking about viruses like the Wuhan coronavirus in the same, digestible way.

Read more at:

#OrchanPR #OrchestratingChange #ChangeNow #Wuhan #Coronavirus

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