Back To News

Jun 4, 2020

Change is the Process; Evolution is the Destination
Commentary by Farrell Tan

There are essentially two ways to understand change: Evolutionary or incremental change and Revolutionary or transformational change.

Evolutionary change is incremental and takes place gradually, over time. Slow, gradual change often takes place to ensure the survival of the organisation. Organisations undergoing evolutionary change may have been prompted by outside pressure, as in keeping up with technology or addressing the needs of stakeholders more effectively. In some cases, evolutionary change may be spurred by competition.

By contrast, revolutionary or transformational change is profound. From an organisational perspective, revolutionary change reshapes and realigns strategic goals and often leads to radical breakthroughs in beliefs or behaviours. When an organisation decides to engage in revolutionary change, radical transformations to products or services often follow.

The MCO (movement control order) restrictions associated with recent government policy initiatives in Malaysia have seen businesses both big and not so big, adjust, in efforts to stay ahead of the curve and reach evolution.

Read more at:

#OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved

View On Facebook
Turn your Facebook Page into a website, instantly.

Try now for 14 days FREE

No credit card required, unsubscribe at any time.