Aug 6, 2018
Today, practically anything can turn public opinion against a corporate company. In times of such crisis, coming up with a proper response within 24 hours is of utmost importance. Even more so in todays age of social media. News today spreads like the plague so companies need to be both swift and careful with their responses.
An article released by The Harvard Business School shows us the stark contrast between companies that properly handle a public relations crisis against those that do not. The two companies in question are Starbucks and Facebook.