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Touching the Heart or the Mind?

Feb 4, 2021

When you are telling a personal story to your acquaintances, what details come up more? The factual information of how you overcame each obstacle or the emotional experience throughout the conflicting journey?

What about when you’re telling the story of your brand?

People proven in a recent study were more likely to respect others when they shared personal stories compared to numerical facts.

Storytelling help connects your brand to your stakeholders as your mutual values align. Potential customers become supportive when they can emotionally connect with a person or brand as compared to numerical information that can’t always be pictured.

So which of these statement do you trust more?

“This skincare is very gentle on my five-year-old child’s eczema-prone skin” or

“Nine (9) out of ten (10) dermatologists recommend this brand”.

Read more:

#OrchanPR #OrchestratingChange #ChangeNow #Evolve
#BusinessAsUnusual #BusinessEvolved

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