Jul 7, 2020
Social Media Influencers
Trends, Metrics, Predictions
- Interview with Siim Sainas (BrandHero) -
Over the past few years, Instagram has risen to become arguably the most influential social platform in the Western world. With its success, a certain kind of aesthetic has become the norm – the Insta life. Partnering with an influencer in a mutually beneficial arrangement to raise brand awareness or promote products and services can be very profitable for businesses of all types and sizes.
Influencer marketing enables businesses to identify and reach out to popular, well-regarded individuals within specific niches, who have established authority within their field and garnered a large, loyal following who are receptive to hearing the messages the influencer posts.
However, just as your brand can benefit from the endorsement of a plausible influencer with a good reputation and a positive public image, so too can it be seriously harmed in its turn if your influencer’s reputation takes a nosedive, or if their future content contradicts your brand’s image and ethos. When you choose an influencer to work with, you are relying upon their own plausibility, reach and influence becoming tied to that of your brand.
Orchan's Founding Director recently had a chat with Siim Sainas, Principal Researcher & Founder of BrandHero, where they discussed the evolution of influencer marketing pre and during Covid-19; what’s trending in social media in 2020 (read: TikTok, Byte and even live-streaming); social media analytics (i.e. the gathering of data from social media platforms to help inform us and guide our marketing strategy) and the evolving landscape that is social media, that you or your brand would want to be part of, moving forward.
The discussion was close to an hour long, but do have a listen, because trust us, it is very, very interesting.
Watch the video here 👇👇
#OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved #SocialMedia #SocMed #SocialMediaMarketing #Influencers #InfluencerMarketing #Analytics #TikTok #Byte #LiveStreaming