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Mar 31, 2020

We are in lock-down - living vicariously through our social media idols. Our favourite influencer uploads an 'unboxing' clip; you know, those posts or videos where the influencer receives a surprise “gift parcel” from a brand; perhaps opening it live on their social media channel/s, and showcasing some fancy free stuff that s/he received from a popular brand. I mean, brands care too, right!

Not an unusual event, especially for us in the PR industry – we love influencers and how they work synergistically with ourselves and the brands we represent, to help you, the audience, want what they have.

But there’s a problem.

The keyboard warriors start in … criticising the post.

Loyal followers soon follow suit, gleefully showing their distaste at the action.

A normal PR activity. Client sanctioned. Nothing offensive. Or is it?

Read more at:

#OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessEvolved #BusinessUnusual #InfluencerMarketing

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