Mar 31, 2020
We are in lock-down - living vicariously through our social media idols. Our favourite influencer uploads an 'unboxing' clip; you know, those posts or videos where the influencer receives a surprise “gift parcel” from a brand; perhaps opening it live on their social media channel/s, and showcasing some fancy free stuff that s/he received from a popular brand. I mean, brands care too, right!
Not an unusual event, especially for us in the PR industry – we love influencers and how they work synergistically with ourselves and the brands we represent, to help you, the audience, want what they have.
But there’s a problem.
The keyboard warriors start in … criticising the post.
Loyal followers soon follow suit, gleefully showing their distaste at the action.
A normal PR activity. Client sanctioned. Nothing offensive. Or is it?
Read more at: https://orchanpr.blogspot.com/2020/03/covid-operations-perhaps-not-time-for.html
#OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessEvolved #BusinessUnusual #InfluencerMarketing