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Twitter Activism | Can a Hashtag Bring Change?

Jan 20, 2021


Commentary by Anis Nadhirah Mohd Faris

Hashtags have become a quick and convenient way for social media users to share new content on a similar topic. Recently, they have been used to bring awareness about social issues in hopes that more people will take notice of them.

Malaysian youths raised their voice online as schools across the country welcome the return of secondary form five and six students who will be taking their final exams soon.

Rallying behind the #SuaraPelajar (students voice) social media hashtag, students share their frustrations and concerns for their health, education and future as the nation continues to wrangle with the Covid-19 pandemic.

So, should brands be learning how to use the same tactic to gain brand awareness? What are the secret ingredients?

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