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We live in an age where attention spans are short, and instant gratification is an expectation.

Feb 12, 2020

That’s why, as entrepreneurs, we’re taught to embrace simplicity. The simpler the product, the easier it is to get people to adopt and utilise it. This, in and of itself, is not a bad thing.

As da Vinci said, “Simplicity is the ultimate sophistication.” But is it possible to take this sentiment too far? At what point does the quest for simplification of products, stories, and experiences become damaging?

Read more at:

#OrchanPR #OrchestratingChange #ChangeNow

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