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What Does Crisis Mean to Us Now?

Dec 15, 2020

Helping clients prepare for a crisis hasn't changed; well, much! Although, there is that little addition of a pandemic.

A year ago, most brands planned for a crisis that was product or person based. A natural disaster did not feature prominently in the planning stage; usually just a cursory mention. Today, it has taken front and center-stage.

2020 has shown us that not all crises are within our immediate realm; 2020 has also shown us that wildly unpredictable events (such as eating bat, if that's still deemed the cause) can shut down a world.

Ultimately 2020 has taught us never to underestimate the impact of a low probability event. It has also highlighted the need to think beyond crisis communications planning and to embrace business continuity planning as part of our re-plan.

#OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved

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