Nov 11, 2019
Social media is an agent of change which can be instantaneous in nature. It allows for immediate access to information, and increases the depth of penetration of information across the organisation. It functions as an effective medium for discussion as each organisational member is allowed an opportunity to provide input/feedback.
In a change management context, the application of social media facilitates communication within the organisation, increasing the understanding and retention of information regarding the enforced change. Employees and organisational leaders alike are able to facilitate the process of change management by utilising social media as an effective platform for discussion.
To implement social media into change management within the organisation, assessing available internal social media tools is an important starting point. By building internal social media which are easily incorporated into organisational change, organisations are well-positioned in transitioning to a long-term technological investment, and expedite efficient change management within the organisation.
Below are interesting excerpts of alternative benefits of utilising social media into change management, as well as examples of social media tools for organisations:
#OrchanPR #OrchestratingChange #ChangeNow #SocialMedia #ChangeManagement