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#WokeWednesday:

Jan 8, 2020

Don't Become the Crisis

We are often asked: what is the most important thing to ensure happens in order to minimise the negative impact of a crisis?

Other than fixing the problem, showing sincerity as a brand (and as a spokesperson) was our answer. For spokespeople to stay credible during a crisis, they need to show empathy, not stress!

Is your brand ready for a crisis? Is your spokesperson?

Drop us a line (changenow@orchan.asia) or give us a call (+603-2110 9407) for a no-obligation chat about how we can help you to ensure that you don't "lose your head"!

https://orchanpr.blogspot.com/2020/01/qotd-when-crisis-strikes.html

#OrchanPR #OrchestratingChange #ChangeNow #CrisisReady #CrisisPrep #CrisisMitigation

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