May 20, 2020
When a brand name becomes the 'go-to' verb in our conversations, it's safe to say that the brand has really 'made it'. Zoom certainly proves this point.
But, is it the first brand to fit this ?
Nope. Far from it, actually.
Zoom is however, up there with so many famous brands that became the 'industry-generic-name' or 'go-to-verb' to describe a category or action - many of which we still use on a daily basis.
- Skype (oops, Zoom kind'a replaced this one)
- Bubble Wrap
So Zoom, you're in pretty good company - that is - until the next 'brand-verb' arises.
#OrchanPR #OrchestratingChange #ChangeNow #Evolve #BusinessAsUnusual #BusinessEvolved #Zoom